Marketing Management Case Analysis Metabical Coursework

Marketing Management Case Analysis Metabical - Coursework Example Prior to putting together the dynamics of the marketing plan, all the alternatives of positioning and setting up the USP of the brand will be discussed in detail and analyzed and the best alternative will be selected around which, the marketing plan will be created. The marketing plan would include the Marketing Objective, target market analysis and demand forecast, and the communication plan (the Marketing Mix: 4 P’s) will be set for Metabical. Keeping the external and internal factors in mind, a Contingency Plan will be set which will include all the possible hindrances and unforeseen events which the business could face. The end of the report will have control and procedures which will explain how the marketing activities will be monitored and measured. Situational Analysis Internal Analysis: Metabical has Food and Drug Administration’s approval as being an effective weight-loss drug amongst its competitors. It is claimed by the company’s Chief Marketing Offic er Bernard Long that Metabical is a new and improved version of all the other drugs for weight-loss in the market with dramatically reduced side effects. ... This way, the drug even controls the diet of the consumers. External Analysis: The market for drugs like Metabical is a lucrative one. Nearly 65% of the adult population of the United States is considered as overweight. Out of this 65%, the segments of those who are in between the BMI of 25 and 30 is a virgin market which is not targeted by any drug. Even in this market, there was only one drug called Alli which was approved as an Over-the-Counter (OTC) for weight-loss by the Food and Drug Administration. However, this drug was only a lighter version of a heavier drug called Xenical and also had strong side-effects. Because of these concerns, the drug industry went through perusal by the FDA and a dietary supplement ephedra was banned owing to reported cases of sudden cardiac arrests and other life threatening dangers of the side-effects caused by these drugs. Metabical on the other hand, is FDA approved and is also tested for its effects with the conclusion that Metabical has light side-effects as compared to its competitors. Besides the drugs in the market, there were also herbal dietary solutions available which needed no regulations. However, these were less effective and required strict diet control whereas, Metabical being a drug itself, could produce better results in 12 weeks time. With a green signal from the FDA, Metabical therefore is ready to enter the market and launch a fully fledged campaign for not only the consumers, but for businesses and doctors as well as it is a prescription drug. This channel available to market Metabical presents a strong opportunity to itself and an edge amongst the competitors which impose high risk side-effects. Research shows that the market of Metabical lies aound 12% of the total

Magodi project Essay Example | Topics and Well Written Essays - 1250 words

Magodi project - Essay Example .higher level of employees involve more in mental calculation while physical jobs are take up by lower level workers. The objective of the work is a key element and should be given utmost importance. It is the most important planning aid which assists an organization in achieving success. An objective has more importance than a goal and a manager should be keen on this aspect. Operational need is also an important aspect to be considered before a certain job or work plan is drawn into action. This concentrate on different activities to be carried out to make the plan successful. The resources needed to fulfill a particular work are materialized and plans are made to put them in practice. Efficiency of the worker and the plan has a great role to play. The machines and equipments involved in the work should be of high quality so that minimal energy is consumed with high out put. Workers have to be efficient in their field of activity. A good organization of the activities will ensure more efficiency in the working plans. The plans should be studied intensively and negative and positive activities have to thoroughly check before implication. Time has to be utilized well and there should be good quality of communication between all people involved in the work plan. Cost factor is a major element to be given utmost importance. The plan should be economical and should not impose great financial burden on the firm. A proper estimation has to conduct in order to find the costs involved and their respective outcome. Cost refers to the value of the resource spend on particular activities involved in the business. Cost involved in the process of work should be studied with the aid of professionals and estimation should be created. â€Å"Cost-effectiveness values are a useful tool for comparing the relative merits of Consultation is to be done before initiating any plan or work. The appropriate professionals have to approach to take valuable advice and